Case Study
Case Study
Case Study
VerpakkingenXL
Travel Redesign
VerpakkingenXL
Travel Redesign
Bij VerpakkingenXL was ProfitMetrics al geïmplementeerd, maar de Google Ads-campagnes stuurden nog steeds op ROAS. Dat kon efficiënter. Daarom zijn we volledig overgestapt op POAS-bieden (Profit on Ad Spend) en hebben we de campagnes stap voor stap hierop ingericht. Door niet langer te optimaliseren op omzet, maar direct op winst, ging het budget automatisch naar de meest rendabele producten en zoekwoorden. Het resultaat: 18% extra winst met dezelfde campagnes, maar veel slimmer aangestuurd
Bij VerpakkingenXL was ProfitMetrics al geïmplementeerd, maar de Google Ads-campagnes stuurden nog steeds op ROAS. Dat kon efficiënter. Daarom zijn we volledig overgestapt op POAS-bieden (Profit on Ad Spend) en hebben we de campagnes stap voor stap hierop ingericht. Door niet langer te optimaliseren op omzet, maar direct op winst, ging het budget automatisch naar de meest rendabele producten en zoekwoorden. Het resultaat: 18% extra winst met dezelfde campagnes, maar veel slimmer aangestuurd
2025
Details
Transforming Sales for Trendy Apparel Co. Client Overview: Trendy Apparel Co., a budding online fashion retailer, specializes in the latest trends targeting young adults. Despite having a strong product lineup, they struggled to convert website visitors into buyers.
Low conversion rates with a high bounce rate on their website.
Minimal online presence compared to competitors, resulting in missed sales opportunities.
Ineffective engagement on social media platforms, leading to low brand awareness and customer interaction.
Enhance brand visibility on social media platforms.
Scheduled regular posts and engaging stories to keep the audience informed and entertained.
2025
Details
Transforming Sales for Trendy Apparel Co. Client Overview: Trendy Apparel Co., a budding online fashion retailer, specializes in the latest trends targeting young adults. Despite having a strong product lineup, they struggled to convert website visitors into buyers.
Low conversion rates with a high bounce rate on their website.
Minimal online presence compared to competitors, resulting in missed sales opportunities.
Ineffective engagement on social media platforms, leading to low brand awareness and customer interaction.
Enhance brand visibility on social media platforms.
Scheduled regular posts and engaging stories to keep the audience informed and entertained.
Objective
Drive a 50% increase in website traffic within six months.
Boost online sales conversion rate by 30%.
Enhance brand visibility on social media platforms.
Objective
Drive a 50% increase in website traffic within six months.
Boost online sales conversion rate by 30%.
Enhance brand visibility on social media platforms.
Solution
SEO Optimization:
Revamped the website content and structure for better search engine rankings
Performed a comprehensive SEO audit to identify technical issues affecting search rankings.
Enhanced metadata, and optimized product descriptions with relevant keywords.
Implemented an internal linking strategy to improve user navigation and decrease bounce rates.
Content Marketing:
Launched a fashion-focused blog addressing audience interests such as style tips and trend forecasts.
Optimized blog content for SEO with targeted keywords and engaging headlines.
Promoted content through newsletters to drive repeat traffic.Social Media Campaigns:
Designed visually compelling ads for Instagram and Facebook targeting fashion-conscious demographics.
Scheduled regular posts and engaging stories to keep the audience informed and entertained.
Utilized influencer partnerships to broaden reach and amplify brand presence.
Solution
SEO Optimization:
Revamped the website content and structure for better search engine rankings
Performed a comprehensive SEO audit to identify technical issues affecting search rankings.
Enhanced metadata, and optimized product descriptions with relevant keywords.
Implemented an internal linking strategy to improve user navigation and decrease bounce rates.
Content Marketing:
Launched a fashion-focused blog addressing audience interests such as style tips and trend forecasts.
Optimized blog content for SEO with targeted keywords and engaging headlines.
Promoted content through newsletters to drive repeat traffic.Social Media Campaigns:
Designed visually compelling ads for Instagram and Facebook targeting fashion-conscious demographics.
Scheduled regular posts and engaging stories to keep the audience informed and entertained.
Utilized influencer partnerships to broaden reach and amplify brand presence.
Result
Conversion Increase
18%
Revenue Increase
Within five months, website traffic surged by 60%, with a significant drop in bounce rates.
Conversion rates improved by 35%, reflecting increased sales and customer retention.
Social media profiles grew by 25% in followers, with higher engagement rates, especially in post-interaction and story views.
Result
Conversion Increase
18%
Revenue Increase
Within five months, website traffic surged by 60%, with a significant drop in bounce rates.
Conversion rates improved by 35%, reflecting increased sales and customer retention.
Social media profiles grew by 25% in followers, with higher engagement rates, especially in post-interaction and story views.